BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Northampton BID - ECPv6.2.4//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.discovernorthampton.co.uk X-WR-CALDESC:Events for Northampton BID REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/London BEGIN:DAYLIGHT TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST DTSTART:20250330T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0100 TZOFFSETTO:+0000 TZNAME:GMT DTSTART:20251026T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/London:20250530T100000 DTEND;TZID=Europe/London:20250530T120000 DTSTAMP:20260415T070925 CREATED:20250513T100610Z LAST-MODIFIED:20250513T100610Z UID:126385-1748599200-1748606400@www.discovernorthampton.co.uk SUMMARY:The Vulcan Sessions 10: AI and Brand Marketing DESCRIPTION:Frances Gordon \nAs AI-generated content becomes mainstream\, being true to a distinctive brand voice is more critical than ever. In this session\, you値l discover how to define clear guidelines that can be translated into effective AI prompts. So you can communicate your unique brand personality in a consistent way\, across all your content. \nDelegates will walk away with these take-aways: \nStrategies to define and refine your brand voice as you integrate AI \nWe値l look at practical exercises to identify brand voice traits clearly enough to communicate to AI. I値l show a simple template to document brand voice principles effectively. \nTechniques for turning brand voice guidelines into effective AI prompts \nWe値l have some fun translating abstract voice attributes (e.g.\, 田onfident or 吐riendly) into prompt language. \nHow to keep consistency in voice and tone across human and AI-generated content \nWe値l go through a checklist for editing and reviewing AI-generated content to make it consistent with human-generated materials. \nAbout Frances Gordon \nFrances Gordon is Director of Narratology\, a boutique content agency based in Northampton. She helps banks\, fintechs and tech companies create and manage content that stays true to their voice in an AI-driven world. Her training courses focus on using AI responsibly to maintain quality\, clarity and connection. \nFrances has led content teams at fintechs Oradian and Backbase\, and was VP Content Strategist at Barclaycard UK. She lectures on the localisation Master痴 at the University of Strasbourg. Frances is a sought-after speaker on content ethics\, plain language\, AI\, and UX writing and has presented at TechCommUK\, PLAIN\, Content Strategy Applied\, World IA Day and ConfabEU\,andy manyothers. URL:https://www.discovernorthampton.co.uk/event/the-vulcan-sessions-10-ai-and-brand-marketing/ LOCATION:Vulcan Works\, 34-38 Guildhall Rd\, northampton\, Northamptonshire\, NN1 1EW\, United Kingdom CATEGORIES:Event ATTACH;FMTTYPE=image/png:https://www.discovernorthampton.co.uk/wp-content/uploads/2025/05/Screenshot-2025-05-13-110336.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250530T100000 DTEND;TZID=Europe/London:20250530T163000 DTSTAMP:20260415T070925 CREATED:20250602T105608Z LAST-MODIFIED:20250605T143327Z UID:127471-1748599200-1748622600@www.discovernorthampton.co.uk SUMMARY:SOPHIE SLADE PAINT THE TOWN IN COLOUR! DESCRIPTION:We are delighted to be hosting local\, contemporary artist Sophie Slade once again in our Barwell Room and mezzanine level galleries. Sophie痴 work lights up the town in terrific colour and form! URL:https://www.discovernorthampton.co.uk/event/sophie-slade-paint-the-town-in-colour/2025-05-30/ LOCATION:78 Derngate\, Northampton\, Northamptonshire\, NN1 1UH CATEGORIES:Event ATTACH;FMTTYPE=image/png:https://www.discovernorthampton.co.uk/wp-content/uploads/2025/06/Screenshot-2025-06-02-114405.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/London:20250530T103000 DTEND;TZID=Europe/London:20250530T130000 DTSTAMP:20260415T070925 CREATED:20250522T103348Z LAST-MODIFIED:20250522T103348Z UID:126892-1748601000-1748610000@www.discovernorthampton.co.uk SUMMARY:Paint your own trainers (Kids) DESCRIPTION:Make your own cool trainers! \nDesign Your Own Trainers 窶 Custom Colouring Workshop\nStep into style with our窶廛esign Your Own Trainers窶擒creative workshop! \nUnleash your inner designer as youPaint\, Stick\, and Createyour very own customised footwear. Whether you love bold patterns\, bright colours\, or unique personal touches\, this is your chance to bring your vision to life on a fresh pair of trainers. \nWe provide everything you need trainers\, paints\, stickers\, materials\, and expert tips all you need to bring is your creativity! Perfect for all ages and abilities\, this hands-on session promises fun\, originality\, and a pair of trainers that areuniquely yours. \nWhen you buy your ticket we will ask you for your shoe size. Ticket sales close 2 days vefore event so book fast! \n?All materials provided\n?Trainers included (or bring your own!)\n?Family-friendly fun\n??Book your spot today and become your own designer! URL:https://www.discovernorthampton.co.uk/event/paint-your-own-trainers-kids/ LOCATION:Grandbies\, 26 St Giles' St\, northampton\, Northamptonshire\, NN1 1JA\, United Kingdom CATEGORIES:Event ATTACH;FMTTYPE=image/png:https://www.discovernorthampton.co.uk/wp-content/uploads/2025/05/Screenshot-2025-05-22-113050.png END:VEVENT END:VCALENDAR