The Vulcan Sessions 10: AI and Brand Marketing

Frances Gordon

As AI-generated content becomes mainstream, being true to a distinctive brand voice is more critical than ever. In this session, you’ll discover how to define clear guidelines that can be translated into effective AI prompts. So you can communicate your unique brand personality in a consistent way, across all your content.

Delegates will walk away with these take-aways:

Strategies to define and refine your brand voice as you integrate AI

We’ll look at practical exercises to identify brand voice traits clearly enough to communicate to AI. I’ll show a simple template to document brand voice principles effectively.

Techniques for turning brand voice guidelines into effective AI prompts

We’ll have some fun translating abstract voice attributes (e.g., “confident” or “friendly”) into prompt language.

How to keep consistency in voice and tone across human and AI-generated content

We’ll go through a checklist for editing and reviewing AI-generated content to make it consistent with human-generated materials.

About Frances Gordon

Frances Gordon is Director of Narratology, a boutique content agency based in Northampton. She helps banks, fintechs and tech companies create and manage content that stays true to their voice in an AI-driven world. Her training courses focus on using AI responsibly to maintain quality, clarity and connection.

Frances has led content teams at fintechs Oradian and Backbase, and was VP Content Strategist at Barclaycard UK. She lectures on the localisation Master’s at the University of Strasbourg. Frances is a sought-after speaker on content ethics, plain language, AI, and UX writing and has presented at TechCommUK, PLAIN, Content Strategy Applied, World IA Day and ConfabEU, andy many others.