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UID:125030-1743156000-1743163200@www.discovernorthampton.co.uk
SUMMARY:The Vulcan Sessions 9: Google AI ate my SEO! Now what?!
DESCRIPTION:Hear from Natalie de Weerd on how AI is reshaping SEO – what’s changed\, what still works and what you can do to keep your content visible with Natalie de Weerd \nRemember when SEO was all about ranking #1 on Google? You’d sprinkle in some keywords\, get a few backlinks\, and boom! Traffic rolled in. \nNow\, AI is rewriting search results\, answering questions before users even click\, and making old-school SEO feel like a relic of the past. \nIn this talk\, Natalie will dive into how AI is reshaping SEO. We’ll cover what’s changed\, what still works\, and what you can do to keep your content visible in an AI-driven search world. \nWhether you’re a designer\, developer\, or a business owner trying to stay ahead\, you’ll walk away with actionable strategies to keep your website relevant. Plus\, Natalie will touch on how AI-powered search engines like ChatGPT are changing how people find information beyond Google. \nSEO isn’t dead\, but it’s evolving fast. Let’s get into what’s happening\, why it matters\, and how you can adapt. \nAbout Natalie de Weerd \nAs the self-proclaimed “Queen Nerd” of Altavia UK\, Natalie head’s up a team of talented digital designers and developers\, serving a client list which boasts iconic retail brands. \nHer role encompasses overseeing a wide spectrum of digital projects that flow through the organisation\, from conceptualisation to execution\, all while keeping abreast of the latest industry tech and trends.
URL:https://www.discovernorthampton.co.uk/event/the-vulcan-sessions-9-google-ai-ate-my-seo-now-what/
LOCATION:Vulcan Works\, 34-38 Guildhall Rd\, northampton\, Northamptonshire\, NN1 1EW\, United Kingdom
CATEGORIES:Workshop
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SUMMARY:How to Sell & Serve
DESCRIPTION:Matt will reveal exactly what to say during sales conversations to ensure that they result in more sales\, more revenue\, and ultimately\, you being able to serve more people. \nMatthew Elwell and Nick James co-founded the Elite Closing Academy in August 2018\, a place for Entrepreneurs\, Business Owners and Sales Teams to dramatically increase their sales without coming across as pushy or manipulative. \nThey offer professional accredited (IAPC&M) sales and closing training\, coaching and mentoring packages to sales teams and individuals all around the world. \nEvery single month\, their members get training\, development and coaching on how to serve\, sell and close at an Elite level. \nIf you’re ready to turn uncertainty in sales conversations into clarity and confidence\, this session is your chance to gain the tools to make it happen. \nYou’ll leave with: \n· Proven Phrases that take the guesswork out of handling objections and closing deals \n· Techniques to build genuine connections with your clients\, and \n· A Clear Sales Approach that makes closing feel natural\, not forced \n· Everything Matt will teach is designed to be applied immediately\, so you’ll be able to see results immediately you implement them.. \nReady to transform the way you sell? \nDon’t miss this opportunity to learn from one of the best and take your business to new heights.
URL:https://www.discovernorthampton.co.uk/event/how-to-sell-serve/
LOCATION:Vulcan Works\, 34-38 Guildhall Rd\, northampton\, Northamptonshire\, NN1 1EW\, United Kingdom
CATEGORIES:Workshop
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DTSTART;TZID=Europe/London:20250116T180000
DTEND;TZID=Europe/London:20250116T200000
DTSTAMP:20260426T211503
CREATED:20250107T112304Z
LAST-MODIFIED:20250107T112304Z
UID:123022-1737050400-1737057600@www.discovernorthampton.co.uk
SUMMARY:The Marketing Meetup IRL: Northampton
DESCRIPTION:The Northampton Marketing Meetup is an informal\, friendly place for the marketers of Northants to meet\, learn\, and share knowledge with one another. Come in ‘listen’ not ‘sell’ mode 🙂 \nWe’re heading back to the lovely Vulcan Works for this one\, and we just want to get together\, say hello\, have a chat\, and have a nice time. \nThink of this as a community event\, where the focus is very much on you meeting other people in a chilled out friendly space. We’ll chat over food and drink\, listen to an inspirational speaker or two\, chat some more\, and go home buzzing with new contacts and new ideas. \nLet’s have a lovely night in the company of some amazin’ people. \n——————– \nSpeaker: Jessica Pilkington\, Director of Pilkington Communications \nTalk title: Get the media coverage your story deserves \nLearn how to craft a compelling press release\, identify your news hook\, and reel in journalists with expert tips from Jessica Pilkington\, trained Journalist and Director of Northamptonshire-based PR and marketing company Pilkington Communications. \nFrom freelancers to multinational corporations\, Jessica’s top tips can help you secure the coverage you deserve. Don’t miss this opportunity to get your story front-page news! \n——————– \nThe format of the night: \n6:00 pm – doors open – drinks\, networking\, and smiles \n6:30 pm – introduction and talks begin \n7:15 pm – talks finish\, networking\, listening\, saying hello\, and positively lovely people \n7:45 pm – end of the night – you leave with new contacts and fresh ideas \n——————– \nPartnered with Digital Northants\, putting local businesses in touch with digital companies who can help solve their problems\, to encourage the growth of business in Northamptonshire. Check them out at https://www.linkedin.com/company/digital-northants \nPartnered with The ONE Group\, whose recruitment team bridges the gap between marketing professionals and a vast network of Northamptonshire businesses\, empowering career progression at every stage with unmissable opportunities and job-hunting support. Read more at TheOneGroup.co.uk \nPartnered with Vulcan Works\, helping entrepreneurs bring world challenging ideas to life. A workspace and community for innovative creatives. Check them out at VulcanWorks.co.uk \n——————– \nAnd finally… \nThis is a donation ticketed event. Entry price is yours to choose\, from £3 to £30 🙂 \nWe of course understand that these are tough times\, so if you are experiencing financial hardship and cannot afford the minimum donation amount\, please reach out to el@themarketingmeetup.com and we’ll find a ticket for you (provided capacity hasn’t already been reached!) ? \nPlease let your marketing friends and colleagues know about this group too\, we hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you sign up but don’t show up\, this has a knock on effect on event arrangements. If it happens 3 times\, you’re outta here! This is simply a measure to allow appropriate respect to the organisers\, speakers\, sponsors\, and your fellow community members ? \n——————– \nSee you there!
URL:https://www.discovernorthampton.co.uk/event/the-marketing-meetup-irl-northampton-2/
LOCATION:Vulcan Works\, 34-38 Guildhall Rd\, northampton\, Northamptonshire\, NN1 1EW\, United Kingdom
CATEGORIES:Meetings
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DTSTART;TZID=Europe/London:20240312T100000
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SUMMARY:Legal Basics for early-stage businesses
DESCRIPTION:Join us at Vulcan Works in Northampton for a morning where we will cover how to navigate some of the legal issues\, traps and pitfalls involved in running a business. The event is delivered in partnership with the highly experienced legal professionals at HCR Hewitsons
URL:https://www.discovernorthampton.co.uk/event/legal-basics-for-early-stage-businesses/
LOCATION:Vulcan Works\, 34-38 Guildhall Rd\, northampton\, Northamptonshire\, NN1 1EW\, United Kingdom
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