Google Digital Garage comes to Northampton offering SMEs the opportunity to learn valuable skills

The Google Digital Garage is coming to Northampton for one of the internet giant’s first physical face-to-face events of 2023 – with business owners urged to sign up for their chance to chat face-to-face with digital marketing experts.

The high-profile event will be staged at the Vulcan Works in Northampton town centre, giving local businesses the chance to hear the latest hints and tips for online marketing in-person from Google themselves.

The Google Digital Garage session has been secured by Northampton Town Centre Business Improvement District (BID) following a number of successful online events delivered over the past 12 months.

It’s a fabulous opportunity for our businesses to put themselves in front of one of the world’s biggest companies and hear direct from the people that work at the forefront of digital marketing. BID operations manager Mark Mullen

BID operations manager Mark Mullen said: “We are delighted to be able to bring a physical Google Garage to the town centre. The morning session will feature an overview of three of the most relevant sessions Google run for businesses online looking at social media strategy, analytics and getting your business visible on Google, before two new sessions will be presented live by Google employees; ‘Getting Started With Digital Advertising’ and ‘Creating Videos With YouTube’.

“The afternoon will feature one-to-one mentoring sessions and group sessions talking topics such as websites, Google analytics, business profiles and social media.

“It’s a fabulous opportunity for our businesses to put themselves in front of one of the world’s biggest companies and hear direct from the people that work at the forefront of digital marketing.”

The Google Garage will be held from 9am to 3pm on Friday, May 12.

Debbie Weinstein, managing director of Google UK and Ireland, said: “Digital technologies are truly transformative and can help businesses and individuals across the UK to increase their earnings, boost their productivity and unlock their full potential.

“As a former business owner myself, I understand how tough it is to know where to turn to for advice. That’s why we’re providing hands-on support as part of our nationwide digital skills drive to equip more people with invaluable skills that help to create jobs and economic opportunities.”

Garrick Hurter, Centre Manager at Vulcan Works, said: “We are excited to welcome Google to Vulcan Works. Our centre is about so much more than office and workshop space. We want to provide a supportive, nurturing environment for the businesses that call us home and help them to develop, thrive and grow. Being able to provide this workshop in partnership with Google Digital Garage and Northampton Town Centre Business Improvement District is the perfect example of that.”

This exclusive event is limited to 80 people. Registration will be managed on a first-come, first-served basis. To secure your place, email info@northamptonbid.co.uk.

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