Shoppers are being urged to ‘Win Your Christmas’ by taking part in a Northampton town centre Golden Ticket giveaway.
Four lucky winners will each win £500 of vouchers as part of the £2,000 prize fund, simply by hand-posting an entry ticket into one special post boxes found in shops and businesses in the town centre in the build-up to Christmas.
The promotion started on Saturday, 1 November and will run until Sunday, 14 December – with the winning names drawn on Wednesday, 17 December.
The Golden Ticket campaign, organised by Northampton Town Centre Business Improvement District (BID) will encourage people to ‘shop local’ this Christmas and support Northampton businesses, with the added incentive of a prize to spend in town centre shops and businesses of their choice.
BID Operations Manager Mark Mullen said: “We’re all looking forward to spreading a bit of festive cheer this Christmas and our Golden Ticket giveaway is the perfect way to put smiles on the faces of four lucky families.
“The competition is a key component of our Christmas campaign and we can’t wait to see thousands of people enjoying a host of activities in our town centre.”
No festive season is complete without a visit to Father Christmas and families will be able to visit the new and improved Santa’s Grotto in Grosvenor Shopping Northampton on Saturday, 22 November and then from 10.30am to 4pm every Saturday and Sunday in December prior to Christmas, as well as Monday, 22 December and Tuesday, 23 December.
The launch of the grotto, which will cost £2 per family with proceeds split between The County Toy Library and Rockin’ Roadrunner, will coincide with the lights switch-on in the revitalised Market Square, with the town centre celebrating the first Christmas in the popular new events space.
Lorraine Elks of The County Toy Library said: “We are extremely grateful for the support of Northampton BID and we’re looking forward to a successful Santa’s Grotto.
“If you have any preloved toys, that need new homes before Christmas, please drop them in at the Santa’s Grotto and The County Toy Library will either lend them through the toy library or sell them to raise funds so we can continue to offer our service to the community.”
Ria Hardy of Rockin’ Roadrunner added: “We’re delighted to be supporting the BID’s grotto once again this year and look forward to welcoming hundreds of local families. The support of the community here in Northampton means the world to us and will enable us to create more magical memories in 2026 and beyond.”
A 24-hour Christmas radio station dedicated to Northampton will be hitting the airwaves this December. Operated by NLive Radio, and sponsored by the BID, the station will be playing back-to-back Christmas songs, with businesses able to provide sound clips to be played as adverts.
Small Business Saturday on Saturday, 6 December will see a town-wide ‘Grinch takeover’ as part of a national campaign to promote independently owned businesses and encourage shoppers to buy local this Christmas.
The BID is also supporting West Northamptonshire Council’s covered open air ice rink in the Market Square. The 22m x 14m real ice rink will be open from Thursday, 4 December to Sunday, 4 January. Tickets are available to purchase at www.theoldsavoy.co.uk/ice-skating
For more information, and details of how to book for Santa’s Grotto, visit www.discovernorthampton.co.uk
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