Too Good To Go Partnership


Northampton BID has teamed up with Too Good To Go, the world’s largest food waste app and social impact company, to help more businesses reduce their food waste.

Great News – Businesses joining Too Good To Go will have its annual fee waived as part of their BID membership meaning any hospitality and food business in the area can join the anti-food waste initiative. 

About Too Good To Go

Too Good To Go’s mission is to inspire and empower everyone to take action against food waste.

Too Good To Go is a free mobile application which allows hospitality businesses and food stores to sell food at the end of service to prevent it from being thrown away, while doing something good to the planet by reducing greenhouse gas emissions produced by food waste.


How the App works

The Too Good To Go app lets people buy surplus food and drink from bakeries, restaurants, grocery stores, pubs, cafes and producers to stop it from going to waste.

Consumers simply download the free Too Good To Go app and search for their nearby business with unsold food and purchase a surprise ‘Magic Bag’ which can be collected at an allotted time.

Aims of the Partnership

The aim of the project is to provide a simple and free solution to hospitality businesses and food stores to reduce food waste costs, navigate unpredictable footfall and make the business known to new local customers. The project will provide an additional income stream to businesses who decide to take part by selling food which would otherwise be thrown away.

The project will further encourage and facilitate food sustainability across the businesses in the BID area, and will provide a higher profile of the businesses, as well as providing reassurance to the public that businesses in Northampton town centre are working towards the implementation of environmentally friendly practices.

By promoting the partnership, the businesses involved and the environmental impact the results of the partnership have will create an awareness of the effort businesses in Northampton are putting towards sustainability


Simply download the free Too Good To Go app from Apple Store or Play Store.

Search for a nearby business with unsold food

Purchase a surprise ‘Magic Bag’ to be be collected at an allotted time.


There is no cost to businesses and no contracts.

The annual fee to new subscribers of £39 + VAT has been waived for BID businesses for the first year, resulting in savings to each business that signs up using the referral link and provides businesses the opportunity to use the TGTG platform for free for a full year. (Please note: At the expthe annual fee (£39 + VAT) will apply per business)

Business Benefits

Exposure to new customers

Attaining unpredictable footfall

Additional income stream

Food waste cost reduction

Being seen as a sustainable brand

Reduced levels of food waste to landfill


Next Steps 

Businesses interested in this project should email

They will then be provided with the BID’s referral link to sign up to the application for FREE and create a business profile.

Once a profile has been created, businesses can start selling leftover food in the form of ‘Magic Bags’ at a price set by the business.

Too Good To Go’s tech team will then manage businesses’ profiles on the TGTG application.


Important Information

Businesses will be required to set out a number of bags available per day/week and schedule time slots when bags can be collected by customers.

Money received from sales of the ‘Magic Bags will be paid to TGTG, which will then be disbursed to the businesses’ bank accounts less a commission of £1.09 per bag on a quarterly basis.

Businesses can use their own bags to pack food they are selling through the TGTG platform or could purchase TGTG branded bags if they like.



Businesses can find more information about the Too Good To Go app by visiting HERE.

If you would like to take part in this project please email