Organiser: UON Business Support Team
Time and Date: 16:00 – 17:00, Thu, 28 May 2020
‘COVID-19: BUILD BACK BETTER’ webinar series, all on Thursdays from 4-5pm. 1st Session – Motives & Purpose
About this Event
We are inviting businesses across Northamptonshire to join our series of Supporting Your Businesses webinars.
As part of our response to the COVID19 pandemic the University of Northampton is committed to helping communities and businesses to survive and thrive as we move towards recovery. We are offering webinars on a broad spectrum of topics, bringing together our academic knowledge with our business support expertise to provide advice and support in a collaborative and responsive environment.
Join us for this 4 part ‘COVID19: BUILD BACK BETTER’ webinar series, Session one looks at Motives and Purpose.
Many commentators are seeing the Covid-19 crisis as an acid test for responsible capitalism. Many companies – and charities – are engaged in a fight for survival, in the short, medium or long term, but for many this is a time for creative thinking and even innovation.
A crisis tests values. There has been much comment about the purpose of business before COVID-19, but the topic is even more important now. The view that the sole purpose of the corporation is to maximize shareholder value is under attack from government, the press and consumers alike. Whether it is the U.S. Business Roundtable’s August 2019 effort to redefine the role of the corporation, the January 2020 Davos Manifesto by the World Economic Forum or the Financial Times Moral Money series, there is a growing call for responsible capitalism – with the FT is naming and shaming the ‘saints’ and sinners’ in its fascinating weekly Moral Money commentary.
The vocabulary has moved on from corporate social responsibility (CSR) – what a company does – to environmental and social governance (ESG) – how a company measures, monitors and reports its social & environmental impacts. This will increasingly be the key to a company’s brand identity, reputation and ultimately value.
Now, more than ever, people want to work for companies with purpose – a purpose that appeals to them, both intellectually and emotionally. Interestingly, for many years, Simon Sinek’s 2014 Ted Talk on “finding your why” has been the third-most-watched TED Talk of all time. Worth watching.
• Thurs 4th June: From CSR to ESG and Beyond (II): MEANS & METHODS
• Wed 10th June: From CSR to ESG and Beyond (III): METRICS & MEASUREMENT
• Wed 17th June: From CSR to ESG and Beyond (IV): MONITORING & REPORTING
We hope that you will take this opportunity to join us at what is sure to be an interesting series.
Register for your place HERE